http://www.wired.com/news/print/0,1294,63578,00.html
damn fascinating...


here are some excerpts...

The world of massively multiplayer online games is often a dangerous place, what with constant threats from bloodthirsty monsters and murderous non-player characters. But now players have even more peril to contend with: addictive drugs that can incapacitate or kill their characters.

The designers of Achaea, one of the biggest online text-based games, have recently introduced a virtual addictive drug -- known as gleam -- as part of a story line in which a crime ring has been attempting to infiltrate the game's cities. And some players can't take it fast enough.

Achaea characters who take gleam get hooked quickly -- suffering typical addiction symptoms: violent vomiting, shivering, irrational sobbing, begging for the drug and even overdoses resulting in death. Some of the game's players are angry about gleam's introduction into their world.

and then, there are virtual performance-enhancing virtual drugs...

In A Tale in the Desert, players discovered that by dosing their characters with a potion called Speed of the Serpent, they could gain extra waypoints, a valuable attribute allowing for instant travel across the game's wide three-dimensional globe.

Speed of the Serpent was poisonous, though, and required the ingestion of an antidote within 30 days, or the character would die. If a player took the potion a second time, the antidote was needed within 29 days; a third use meant 28 days and so on.

Eventually, as players succumbed to their desire for the extra waypoints, the interval between potion and antidote was short enough that even the hard-core couldn't keep up. According to Andy Tepper, the game's lead designer, 18 players' characters have died from addiction to Speed of the Serpent, more than from any other cause in the game's history. Unlike in many multiplayer online games, where death means little, in A Tale in the Desert, a character's death is final. It means starting over from the beginning, no small price for dabbling in a little performance-enhancing potion.

meanwhile, elsewhere in the virtual multiverse...

But even the larger games have elements some consider akin to addictive substances. For example, in Galaxies, smuggler-class players traffic in spices, spells that increase characters' skills.

In an article in RPG Expert called "Life of a Smuggler," the author wrote that spices can offer terrific benefits, such as increased strength. Yet there are also side effects, like lowered strength and vomiting, that last as long as the high.

Given the side effects, though, one might ask why the risk is worthwhile. [the eternal addict question, eh? -i_p] The author's answer sounds just like it came from a real-world drug dealer.

"OK, who will buy and use your spices? Almost everyone that tries them a few times gets hooked," the article read. "Free samples are good for business!!"